Environmental concerns and a call for sustainable methods of living have been in the news for decades—Earth Day was launched in April 1970—and the issues continue to resonate with today's generation. Indeed, Sweden's teen activist Greta Thunberg's call for action on climate change has helped put sustainability in sharper focus for everyone, including hospitality investors.
But how seriously do they take the issue and what does it mean to them? This question has quickly become a running theme at hospitality investment conferences this year.
The Brands' Take on Sustainability
Pushed by customer demand (and the chance to reduce some of their operational costs), large hospitality groups have been promoting sustainability programs for some time: Marriott’s Serve 360 program, Hilton’s Lightstay platform and Accor’s Planet 21 program (to name but a few) are all boasting sustainability goals… Read More