HM on location: How AI can help solve data, marketing dilemmas

MINNEAPOLIS—Artificial intelligence can create a billion incredible experiences for users, even in the hotel industry, but it isn’t the golden ticket to solve all marketing and revenue-management problems. But AI can solve a lot of problems and issues by using a blend of machine intelligence and human enterprise, Go Moment CEO Raj Singh told attendees during a session at the annual Hospitality Industry Technology Exhibition and Conference, which is being held this week in Minneapolis. Go Moment is the creator of the smart concierge Ivy. 

One of the best uses of AI in hotels is what’s not visible to guests, Singh said. For example, sending out 1,000 messages to guests instantly at 4 p.m. to find if they need help making dinner reservations for that evening. When a guest replies back, he or she can be directed to the concierge to find the perfect spot. 

“AI can be used to proactively help find a guest’s needs, resulting in a happier guest and higher [return on investment],” Singh said… Read More